Wednesday, December 31, 2014

Projects for the 2nd Half of 2014

2014 was a busy year for me, so much so, that I didn't have much time to spend on my own blog, but here's a brief synopsis of what I did.  When time permits, I will add imagery and links to this blog to further illustrate my work.

Web Development:
The following projects were implemented via Gauger + Associates
  • - Create new page for Health Services including three sub menu's based on comps. Create basic HTML version of site based on comps and forward to Apostrophe Now web developer for implementation.
  • Shea Homes Dunes - Complete website rebranding starting in June and launch of new site on August 1st based on comps provided by Gauger + Associates.
    update header and footer navigation, add new CSS to match pre-existing php site to PSD comps

    Before: The site had Neighborhoods link and a static home image and no sub navigation on the left-hand side.

           After: Site updates consolidated page content into News & Events, more sub navigation elements, the image on the home page cycles through, and the new pages for the homes now available are up for Sea House and Surf House.

Once the site was finished based on the change requests and new comps, I then was tasked to migrate the site to Wordpress, so that someone at Shea Homes could more easily update content for their news updates. I took the original design that was in PHP and migrated the content over and updated the code to conform to the wordpress theme, including amending the code on the PHP files on the backend to produce new page templates and header files to address the template changes between the home page and the other pages. 

 I also ended up recommending that events be listed on a month by month basis with a sub menu anchoring to the months to avoid having to update the events every year. (the previous design had outdated event information listing specific dates). The clients were happy with that idea.  

Adwords and Analytics Management:
  • Carmel Valley Manor
  • Truwhip
  • Calorease
  • Baker Ranch
Social Media Management:
  • Bo Boudart Productions
  • Law Offices of Seth P Chazin
  • Gauger + Associates:
    Baker Ranch, NCPHS, light assistance with cross posting FB posts on Gauger + Associates' Google Plus page, Truwhip, Blue Isle, Peninsula Regent development

ODROID Magazine

That's it for now.  This post will improve over time.  ;-)

Sunday, June 29, 2014

Projects for the 1st Half of 2014

Here's a brief synopsis of what I, (Nicole C. Scott) did during the first half of 2014...

Gauger + Associates:

5 primary accounts

1 - Baker Ranch

Content curation and analytics reporting  for Baker Ranch on social media for 4 platforms  January 2014 - June 2014 (11/03/14 update: Baker Ranch did not renew their contract for social with Gauger + Associates, so my work on these platforms ended at the beginning of November, 2014).  Facebook:
Google Plus:

2 - Truwhip -
Social media content curation and engagement for Truwhip on 4 platforms:Facebook: (note: When I started, the Facebook page had 900 fans).
Google Plus: (note: When I started, there was no Google Plus profile.  I created, built networks and did content curation)
Twitter: (note: when I started, they had fewer than a hundred followers)
Pinterest: (note: when I started, they only had 4 boards and less than 10 followers.

site audit and website improvement recommendations

3 - Calorease -
Social media content curation, engagement, and analytics reporting for Calorease on 4 platforms (they didn't have a robust enough budget to do all platforms justice, so I focused most on FB, G+, & Pinterest: 01/31 update: my social media work for Calorease ran from November 2013, to November 2014
Google Plus:
(note: SFI's contract with Gauger + Associates ended in November and they no longer maintain their G+ profile).
Pinterest :

Consulting on Wikipedia, inbound marketing strategy, and next steps.

4 - NCPHS -

Social media content curation for 3 NCPHS locations: SF, Portola Valley, and Tamalpais Marin on two social media platforms: Facebook and Google Plus (note: all accounts are being built 100% organically with no additional funds allocated for Facebook advertising)

PV -
SF -
Tam -

Google Plus:
NCPHS  - The Tamalpais Marin 
NCPHS- The Sequoias San Francisco
NCPHS - The Sequoias Portola Valley

Gauger + Associates
  • cross post FB posts on G+, engagement on Twitter.
  • Website updates for header and menu, replace client list, other updates.

For all the aforementioned accounts, I was also providing in depth reporting including Facebook Insights, Analytics, Kred Scores, and such to illustrate what Gaugers' respective client investments in social media produced.  When I get more free time to add images to this blog to illustrate what I've done.  I will do so.

Bo Boudart Productions

Social media content curation for three films:

  1. Paying the Price for Peace
  2. Walking in Two Worlds
  3. Accidental Activist

Assistance with IMDB entries, Vimeo uploads, newsletter sends for preview screening and Surveymonkey for feedback on film in progress, and film festival submission through Withoutabox.

Web Programming:

The creation of new website  for Walking In Two Worlds was done quickly to have something for the film festival submission. In this circumstance, it follows the pyramid rule.

 Due to a very limited rate/budget with this client,  I used a basic Wordpress template.  In order to have a very professional website, it's better to invest more in design, buildout, SEO, and more like you will see with my projects I worked on with Gauger + Associates for the second half of 2014.

The Law Offices of Seth P. Chazin

Social media content curation on Linkedin, Facebook, Twitter, and G+
Website additions, review of metrics in Analytics and Adwords


  • Wrote an article for Human Rights Now! Newsletter expressing the importance of passing the Peace Tax Law
  • Assisted with creating an IndieGoGo campaign to help with fundraising for the non-profit (there was not enough staff support to devote to the campaign to make it successful and since I was volunteering my time, it was in short supply.  It just goes to show that if you want to raise money using fundraising campaigns, you must have a strong and active network of people engaged in your work already, and a team of people dedicated to getting the word out and finding support for your projects).

SEO assistance for an Ergonomics specialist.

Tuesday, December 31, 2013

Projects for The 2nd Half of 2013

Pardon the delay in posting.  It's been so incredibly busy for me the beginning of January 2014, this blog from last year fell by the wayside.  At any rate, this is a brief synopsis of what I did the last half of 2013...

Bo Boudart Productions

Content curation for Bo Boudart Productions and films: Paying The Price for Peace, Accidental Activists, Walking In Two Worlds,  Islands of Life, and Power Paths.

Increasing fan bases on platforms for Facebook,  Google +, Twitter

Beginning phase of Web production for Bo Boudart Productions rebranding project.

Gauger + Associates

Assisted with four accounts with G+A:  Truwhip, Calorease, Gauger + Associates, and Baker Ranch. Services included
SEO, Analytics, Adwords, Facebook, Twitter, Pinterest, Google +

22 Fillmore The Movie

Digital Strategy and Social Media Direction, recommended Intern Sushi, for team building. Overseeing implementation of social media buildouts in Facebook, Google +, Twitter, recommendations for sponsorship & press releases, produce Mailchimp campaigns, and inbound marketing management. Assessing metrics in Webmaster Tools, Analytics, and Facebook Insights. Assist with Indiegogo fundraising campaign.

Outpost Studios, Inc.

Light Website and Facebook assistance. Assembla account for troubleticket management.

The Law Offices of Seth P Chazin

Digital Stategist, Webmaster, SEO, Analytics, Adwords, Facebook, Twitter, Google +, and Linkedin.

Meiklejohn Civil Liberties Institute

Board Member, Idealist listings, Mailchimp campaigns, Wordpress CMS newsletter updates, Facebook.

Projects for the 2nd Half of 2013

The years have gone by and I just didn't have the time to devote to my own blog, so here's a breif overview of what I did for the second half of 2013... When time permits, I intend to update these blog entries with images, and links to show more of what I did.

Bo Boudart Productions
  • Content curation for Bo Boudart Productions and films: Paying The Price for Peace, Accidental Activists, Walking In Two Worlds,  Islands of Life, and Power Paths.
  • Increasing fan bases on platforms for Facebook,  Google +, Twitter
  • Paying the Price for Peace Facebook growth to over 3,000 fans at end of 2013
  • Oversee content curation build out on the following film pages...
  • Accidental Activists
  • Walking In Two Worlds
  • Web production for Bo Boudart Productions rebranding started. New site launch slated for Spring 2014. (update: budget limits pretty much put this project on hold).

Gauger + Associates
  • - web development for a new site rebranding for through a CMS called, Sitefinity.  Golbon IT set the site up on the back-end and I handled content for all the pages and a colleague handled more of the complex CSS and Javascripting.
  • Golbon Before & After

  • Assisted with four accounts with G+A:  Truwhip, Calorease, Gauger + Associates, and Baker Ranch. Services included:
  • SEO, Analytics, Adwords, Facebook, Facebook offers and ads,  Twitter, Pinterest, and Google +
  • Truwhip:
  • Grew Facebook fan base from less than 100, to over 3,000 within 6 months.
  • 98÷ content creation on Pinterest, grew network to
  • Twitter network growth
  • Google Plus build out with
  • Calorease:
  • Grew Facebook fan base from 1k to 3k since July.
  • Baker Ranch:
  • Build out social media networks on Facebook, Twitter, Pinterest, and Google Plus.
  • Gained 100 fans organically in first few months,  recommending ad campaign to grow followers and boost posts
  • Produced 10 boards in Pinterest account for Baker Ranch

22 Fillmore The Movie
Digital Strategy and Social Media Direction, recommended Intern Sushi, for team building. Work with four interns to discuss strategy, and assign tasks. Overseeing implementation of social media buildouts in Facebook, Google +, Twitter, recommendations for sponsorship & press releases, produce Mailchimp campaigns, and inbound marketing management. Assessing metrics in Webmaster Tools, Analytics, and Facebook Insights. Assist with Indiegogo fundraising campaign.

Outpost Studios, Inc.
Light Website and Facebook assistance. Assembla account for troubleticket management.

The Law Offices of Seth P. Chazin
Digital Stategist, Webmaster, SEO, Analytics, Adwords, Facebook, Twitter, Google +, and Linkedin.
Team training for blogging, social media blasts of blog, interaction strategies for Facebook and Google Plus.

Meiklejohn Civil Liberties Institute
Board Member, Idealist listings, Mailchimp campaigns, Wordpress CMS newsletter updates, Facebook.
Published Religious Freedom Tax article in Human Rights Now, Winter 2013 issue.
Editor of new MCLI 150 Human Rights project to be published in 2014

That's all folks!

Sunday, November 24, 2013

Creative Commons and Open Source

With the advent of our technology boom, our creations can take on a life all their own in the digital realm. This is illustrated through the advent of memes- the works produced through Creative Commons and open source attribution, as well as open-source micro computing.  These two elements are the new power duo that is destined to bring us to an entirely new level of awesomeness!


With meme fads, we're accustomed to variations on a similar theme. For instance, images with variations on the keep calm motto have been re-purposed, so this meme has become rather ubiquitous. At this point, I'm sure people are soooooo very tired of the whole Keep Calm meme altogether, but it is a great example of the whole meme genre by and large...

 turned into...

Another example of a meme would be the pepper spraying cop....

this original image ->

Turned into these variants...


Creative Commons

Creative Commons, gives users the right to re-purpose works. So, if you take a photo, others can build from that photo in any number of creative ways. The share and share alike spirit has produced a great number of wonderful works from humorous art pieces that poke fun at personas and predicaments, as well as incorporating themes of pop culture in fun and interesting amalgamations.  

Take for instance, a basic image taken in real life, such as this unassuming squirrel on a branch...

Who would have ever considered, when looking at a standard squirrel photo, that it could be transformed it into comic book superheroes?  Perhaps the creative types would see this, but how about the less creatively inclined?

Well, that's the beauty of Creative Commons! We see new entertaining creations spring up from as innocuous picture as simple as a squirrel walking on a tree.

Now, with video and music editing tools,  we tread the path of uncharted territories - where mash ups, composites, sampling, and more allow new art forms to exist. Video artistry of all kinds have sprung up on channels in Vimeo, and Youtube. Sometimes with unexpected and definitely amazingly cool results. Take for instance, the artistry of Kutiman, who sources the Creative Commons by taking excerpts from individual musical performances on Youtube, and then, re-compiles them through video editing, to produce cohesive and catchy songs.

This illustrates the wonderful creativity with which we are supporting through sharing.  Simply by each person sharing art, music, and videos in new ways, some really cool new creations can happen. To me, that's an incredibly wonderful way to interact in the digital medium. We should definitely be all for it! Anyone who raises a stink about this way of sharing is a real stick-in-the-mud curmudgeon that doesn't deserve our attention.

Open Source In A Free Market

It's in this same creative spirit, that we find new ways to put variations in themes into computing as well.  Only, instead of applying an ownership mentality to the software tools, we do away with corporate constructs that dictate closed market monopolies on everything and customize computers and software for uses as varied as our interests dictate.

Brand loyalty in consumerism is its own meme, so it will be hard for some of the populace to even be open to the idea of changing their hardware and software as readily. Brand loyalty is it's own beast and those firmly in this beast's grasp don't always know what is best, they only know what they are used to. Those however, whom are open to open source, have seen the beauty of it's architecture and have circumvented capitalistic closed systems which contribute to a far more restricted user experience on so many levels, compared with what is possible.  All sorts of arbitration ensues with these megalithic companies like Apple and Samsung, arguing who has what copyrights and trademarks, continually producing new versions, and charging exorbitant prices.  Who wants to support all the wasted time and resources on all that counterproductive activity? Why not let all that go?

The developments in open source attribution in a free market allows others to be able to bring great new technologies to the populace in far more useful ways and at a fraction of the cost. We should support this trend as it can only help to improve the user experience for everyone.  Also, at the same time, we as consumers awakened to the trappings of traditional capitalism can circumvent the status quo when profit motives decrease the quality of products and/or limit our choices/freedom, and/or stand in the way of progress, or fail to listen to us when the umpteenth update destroys what we liked in their product, or when they simply don't care, nor really listen to what we want. (remember when Windows 7 went to 8 and people couldn't even customize their system sounds?, or when Final Cut Pro went from 7 to X and there was zero cross compatibility?).  So much for software developments making our lives easier!

It's in the Hardware!

Along with the aforementioned examples of images, art, music, and video having a digital renaissance from open source attribution, other equally new and exciting things are happening in the world of cross pollination with open source programs and the advent of micro computing ARM technologies like Hardkernel's Odroid. Their new little Big creation, is smaller than a credit card and fits in the palm of your hand.

If you are just into browsing the internet, checking emails, and watching TV shows, and movies, you really don't have to spend ridiculous amounts of money to have a fully functional computer.  They certainly don't have to take up all of your desks anymore, either.  Now, systems can fit in the palm of your hand and you can swap out your operating systems with interchangeable hard drives on 32 gigabyte micro SD chips that only cost  $20-$30 dollars, each.

You can literally run a machine for a few hundred dollars and be able to use various Ubuntu interfaces, or the Android interface (like all Samsung phones) and browse the Internet, watch TV shows and movies, run a business using Google's suite of free programs, and produce all the art and music you want, to your hearts content! Simply spending a few hundred on the board and heat sink, and a few peripherals, such as a Belkin mini usb hub, wifi dongle, bluetooth dongle, wireless keyboard, and HDMI cable, as well as a few microSD cards, will get you all you need. The amazing thing is, we can run apps from these microSD cards without having to pay for anything other than the the microSD cards themselves! Now that your data can now be stored on chips the size of a fingernail,  gone are the days of CD & DVD disks! They'll join tape and floppy disks as an obsolete medium.

What's important to note is the fact that these Odroid systems run on a mere 5 watts, compared to running on 150-300 watts, such as the standard run-of-the mill desktop systems on the market today. 
The decrease in wattage use with computing every day by 90% is huge! Not only would this lower your electric utility bills, if more people began converting to micro computing, we would considerably decrease our demand in electricity consumption across the board. Especially, if the conversion were in the hundreds of millions of people!  It's certainly more affordable for schools, so all schools can have these kinds of units to teach the next generations computer technology, programming, and app development.  Why spend 2K a unit, when you can spend $200?  That's a no-brainer for the education system to get behind,  if you ask me.

Perhaps people have bought into the idea, that expensive products mean superior products.  However, this notion should be as obsolete as disks. Just because something is cheaper, doesn't necessarily mean these products are less valuable to people and the planet. If you spend a lot of money and power on a system, but you're not using all its features, it's really a huge waste of energy and money! Even if you need a more robust system to produce videos and animation, you don't need Apple computers to do that.  In this modern era, we can mix and match hardware from and build our own faster, better computers for a percentage of the cost of pre-made units at stores like Apple or Best Buy! I don't know about you, but to me, an 80-90% reduction in cost is super awesome in my book!  But this isn't just applicable to your average consumer, but also organizations that have to throw down big sums to outfit a slew of cubicles.  Considering the economics of that kind of reduction in cost, I'm sure those spending the big bucks when they don't have to for people to simply check emails and work on the cloud, that this sort of hardware is the holy grail of cutting direct costs, but I digress... 

ARM micro computing aside, I have a 64-bit, 12 core system that's a blend of items from the gaming system configurations in the preceding "mix and match hardware" link.  The system is far faster turning on and operating software than my iMac ever was and it cost half as much as the Apple computer. Not to mention, with the demands of the MAC OS, the processing speed lagged and my own work productivity was minimized. Waiting for things to process became the norm, so I lovingly referred to the wait symbol, the color spinning wheel of doom.

Now, I can run Linux with a number of different Ubuntu operating systems, and through Ubuntu Studio, I have a production environment that is equitable to the commercialized cousins we are all familiar with from the likes of Adobe, Apple, or Microsoft.  I have the system partitioned, so I can run on Microsoft and use Adobe products if I want to, but I also have Ubuntu Studio, which has a whole suite of programs to explore, become familiarized with, and make use of. 

I also have the Odroid XU  and XU3 units, so I have them on a network and they are accessible on my large screen HD TV. I can use a computer from the comfort of the couch or my bed with only a keyboard on my lap instead of a hot laptop, or ipad device.  They are really awesome little micro computers with all sorts of uses, depending on what we want.  I've got one running Android and the other running Linux and I can swap between either using ES File Explorer and BVNC Free.

With all these great new software programs to work with, this got me to thinking... Instead of continually paying for a bunch of fancy expensive software upgrades every year, along with monthly fees for cloud based support, why not use other applications that can do the same things without having to pay anything at all?  Then we can go about our business, utilizing the gifts of computers and the digital arts. Unlike with big conventional industry products,  the free market in open source software computing brings with it, its own brand of innovation's that are far more relevant to our modern computer culture. Open source means we don't have to pay for software and upgrades all the time. There are a plethora of programs that can perform the same general function of the software we're used to. It's just a matter of familiarizing yourself with the user interface.  Instead of Microsoft Office or Photoshop for instance, there's Libre Office and Gimp. This is just a basic example, but there are many equivalent apps that can perform all sorts of tasks that we would need or want.  I'd be curious to find out what your favorites are, so by all means, tell me in the comment section below..

Where does all this lead?

What this evokes, is a world of open and endless possibilities.  Now that we have low wattage systems with software that we don't have to pay for all the time and that we can use anywhere there is a monitor with a working HDMI port.  Now, we can get to the matter of actually producing wonderful things in the spirit of sharing and ultimate creativity!  I am sooo very looking forward to seeing where all this goes!

Ideally, even the poorest nations should be able to afford computers now with the development of micro-computing technologies with free open source applications, and they can even run these units without the need for nuclear or coal, because they can operate on portable solar chargers.

The fact that all of humanity can have access to this technology now opens up a whole new frontier in cultural exchange.  The digital age allows all the worlds people's access to an endless field of information and ideas. The innovation that comes with it will be far accelerated in an open and free computing environment as well.  We have yet to see where that path takes us and what people will create from these new platforms in robotics, micro-super computing, and who know what else!  With open source, we can always improve upon the architecture that's out there, we can evolve applications and software to further meet our specific needs, change games to suit our fancy, reinvent apps, improve upon pre-existing apps, and oh so much more.  That's a step ahead in the right direction if you ask me...

Thursday, August 1, 2013

Projects for the 1st half of 2013

My has it been a busy year!  Already halfway through 2013 and I haven't had time to blog at all!  *Gasp* For someone who specializes in Social Media, it is rather ironic to see my own scores in Kred and Klout, but honestly, those metrics aren't including all I do for everyone else including myself.  In which case, I'm sure that my contributions would put my metrics through the roof!  But I digress...

So far this year, I've worked with a number of clients for a range of services from graphic and web design, to inbound marketing with social media management, advertising and email campaigns, and SEO.  Clients include: Bo Boudart Productions, Outpost Studios,, the Meiklejohn Civil Liberties Institute, The Law Offices of Seth P. Chazin, Univfy Fertily Prognostics, Gennaro's Wax Trio, Starship, a Miva Merchant store account, and three accounts with Gauger + Associates.

Here's a breakdown of what I've been busy doing for the first half of 2013...

Bo Boudart Productions -

Bo's producing 4 films and is in pre-production on a 5th film.  I've been assisting with content curation for the films "Paying the Price for Peace" and "Accidental Activists" on social media sites such as Facebook, Twitter, and Google Plus.  I also looked into consolidating his other released films under one hosting umbrella, and creating a Google Analytics account for Bo to keep track of all of his websites including Oil on Ice, Islands of Life, Paying the Price for Peace, and Bo Boudart Productions.  My most active work is primarily with Paying The Price For Peace and Accidental Activists, and I plan to implement more including adding blogs to the Paying The Price For Peace website, producing a website for Accidental Activists, producing a benefit concert, and a second Indiegogo Campaign to help fund post-production and distribution.

Outpost Studios, Inc.

Since I've got so much going on with all my other clients, I have recommended that Outpost do a website rebranding so that the site can be managed in-house using a Wordpress CMS.  I have been assisting with building out a new template and migrating the content from the old site to the new one. I have been making recommendations for site work improvements, and have been improving the overal functionality of the new site which will be finished and ready by the fall.  In the meantime, I am periodically updating the main news page with recent projects.

New Doc Films

Karen Everett changed the title of her work-in-progress documentary from Bold Mother Hubbard to American Visionary.  This timely film is about Barbara Marx Hubbard and her vision of our future.  The most recent crowd sourced fundraiser on Indiegogo was successful, so she's raised a total of over $47K altogether.   The project is well underway and I'm very excited to see Karen's film when it's "in the can"!  I of course believe in her project and her goal to produce and promote socially conscious media, so I am a positive patron.  In addition to supporting her documentary, I also assisted with site migration to Karen's new domain name and did a quick site re-branding, including updating the slideshow, changing color aesthetic to match her new logo, and re-configure the social media widgets.  Here is the newest trailer for the film... -

I assist with the backend of the Wordpress Content Management System (CMS) for the overall style and functionality of the CMS portion of the site along with standalone page promotions. They send me a Photoshop comp file, and I convert it into a live page for use in their system using Netbeans. I code the HTML page and then style the pages in CSS. I have my own sandbox on my server to test the pages I build, then I upload them to the Github repository for inclusion in their QA site.  Once the project is given a "go," I make the necessary additions to the live CMS production Wordpress site and the pages go live. So far this year, I've produced 6 of those and I tend to deliver them within a week of receiving the comps.

Gauger + Associates

 I began working with Gauger and Associates in May and began primarily with Calorease, and have incorporated two additional accounts along with that. Along with building out networks on Facebook, Twitter, G+, and Pinterest, I have also made additional recommendations for SEO, and website improvements.  

Here is the breakdown of what I have accomplished specifically with each...
  • Calorease - Within two months: Increased Facebook followers 25,815% with high organic engagement metrics, grew Twitter network 4,800%, grew G+ network 566%, and the Pinterest network following increased 4100%. 
  • Truwhip - Within two months: developed new product inquiries from Pinterest activity, increased mentions with Twitter interactions, and grew the networks organically.  
  • Gauger + Associates - assess website for improvements, utilize social media strategies to improve standing on social media.  Within one month: 45% increase in Twitter followers and gained over 100 new fans on Facebook organically.

Gennaro's Wax Trio

I designed the packaging for Gennaro's 6th release, "Covered in Wax".  Gennaro is an excellent guitarist and did an excellent job of covering some of my favorite songs.  I even like some of his versions better than the originals!  He had the concept already of what he wanted (white cover, guitar covered in maker's mark wax, etc. He provided miniature guitars that are similar to his own make/models and asked that I add dripping wax, and have the color theme be white, black and red.  Based upon his requests, I produced comps for him to review and made changes as per his request until he was ready for print.  I supplied the final assets to the printing company and the package came out great!  Along the way, I also set up his Facebook page and Twitter account, as well as assisted with producing show flyers for his gigs.

Meiklejohn Civil Liberties Institute (MCLI) -

I have been involved with the MCLI for a few years now.  Ann Fagan Ginger was an instructor at SFSU when I was studying for my film degree and her no nonsense approach to Constitutional and International Law was more than inspiring.  I believe in what MCLI is doing, so I want to help them with their online presence.  I've been assisting with their Wordpress website, implementing a more modernized newsletter approach to include email campaigns, help with their Facebook and Twitter accounts, as well as plan to produce a crowd-sourced fundraising campaign to bring the non-profit some much needed income to continue doing the important work they are known for including shadow reports and educating others on the laws the United States is under an obligation to honor.

Seth P. Chazin -

I began to assist with building Seth Chazin's online presence for his Law Offices.  I took up the Lawlytics CMS interface of his website and have implemented SEO strategies to improve his website ranking, as well as have built out additional profiles for him on Google Plus, and have begun to build out his networks in FacebookLinkedin, and Twitter.  I have produced his blogs since January and have included more images and visuals as well as links to make the content more attractive.  Along the way, I have also enlisted both Seth and his assistant to incorporate social media duties into their repertoires and am training them both on the strategies that will increase visibility for their law practice. The strategies implemented have increased his visibility within the legal community, as well as have improved his overall authorship ranking.


Loveless Fascination is the latest CD to be released by Mickey Thomas.  I have worked with him on the design based upon his vision of a Mandrill looking at his reflection in a jungle at night.  The concept art was in development and I worked with Mickey to bring about his vision.

Unfortunately, the record label has decided to only do in-house work for their CD's, so my version won't be printed.  Regardless, I can share with you what the concept art looked like to get an idea of what I had created while working on all the other projects listed in this blog.  The CD was a work-in-progress, which has since been shelved.  It was fun to work with Mickey on the concept, however, so I should still be including this work here as it was something I was spending time on during the first half of 2013.

Univfy -

Univfy had just begun to get started with social media, when their videographer Paige Bierma recommended they consult  with me to get their social media up to speed and train one of their in-house employees on how to use each platform to their advantage.  They had only really done work on Twitter. I assessed where they were at and what was needed.  I began making recommendations on strategies to implement.  When starting, their Facebook page had less than 100 fans.  Today, they have over 8,000 fans!   I went about setting up all of the back-end aspects to their online presence, like incorporating their Twitter account into their Facebook Page, as well as creating a Univfy Pinterest account, upgrading that account to a business account, as well as creating a Google Plus account and Univfy Google + business page. I improved their Youtube channel (which is unfortunately no longer available to see now that Youtube 1 has gotten rid of the previous channel appearance that I liked better).  I also added new tabs to their Facebook page and integrated their accounts with other accounts.  I helped work with the Univfy team remotely using a Facebook admin group to make recommendations to the team regarding insights, posting strategies, and more. They've since taken up the media content projects themselves and so I can focus upon many of my other pursuits!

Personal - 

Along with these clients and accounts, I also feel passionately to inspire, to contribute to social change, to be of service to humanity.  So, I contribute to my own social media pages such as LVX1313, Incredible Living Edibles, Solveation, Pantheist Spirituality, Shadow Worker (here's the old Myspace account before Myspace destroyed my design. Thanks Myspace, for destroying my multiple pages there that I spent years building.  NOT!), There's one more page I manage on Facebook which will remain anonymous, as it is a tithing for humanity, so to speak.  Needless to say, that particular page has the highest number of followers for all my personal pages which I have grown entirely organically with zero ad campaigns. There are now over 1200 followers and counting there with people from all over the world, so I find that particularly amazing, since I haven't devoted much time to it - posting infrequently.  Considering all that I accomplish in a short amount of time, I wonder how formidable I would be if I were to focus all of my energies into just one place and/or thing!.

Currently this summer, while my children are enjoying summer vacation, I have been teaching my children how to use Garage Band, so that they can begin producing their own music, which is a good idea, given they have grown up at Soundwave Studios with a bunch of musicians. I'd love to produce music of my own, but until I find an affluent benefactor that believes in my talent and allows me to focus full time on being a producer of art, music, and videos, I will spend countless hours working for others to pay for my living expenses.  At any rate, although I enjoy playing drums/percussion, I still like to sing, so when I have some free time, I like to sing karaoke on this cool app called Sing!  It's always great to hear the duets when I offer open calls to join me on a song.  You can check out my profile on Sing! here.

Just recently, I had the greatest epiphany of a great new product that is a one of a kind first that I think a bunch of tech savvy individuals will appreciate.  I'm in the development process of a new business idea that I'm very excited about from an Entrepreneurial perspective.  It is an ├╝ber awesome techie fashion idea that is very hip and futuristic. Can't wait to share my prototypes with you soon!


Monday, February 25, 2013

Google + on the Rise

I'll admit, although I signed up for G+ quite some time ago, I wasn't actively using the social networking interface as much as sites such as Pinterest, Facebook, and Twitter. So I was basically adding to their metric of inactive users (sorry about that, Google).

I had been an early adopter of previous interfaces like Google Wave and was reticent to invest my time in something that could get scrapped like the Google Wave was. (Especially because I had worked so hard to find someone just to invite me)!

At any rate, despite getting a group I'm involved with from MySpace/Facebook to use the Wave and have it fall flat, I am at it again, asking some of the members in a particular group to migrate to Google Plus. Currently, they are far more active on Facebook groups, and this is understandable, given that Facebook is still reigning supreme. Not to mention the fact that we are creatures of habit, and we've been at it for years in Facebook groups.  Although Facebook is currently at the #1 spot and Google + is at the #2 spot as far as overall useage,  I believe the trend will change.

The difference is, I see the beauty in Google Plus now, and have begun to build a number of pages and profiles on the G+ interface. I'm excited and hopeful that more people will migrate to using G+ more and more until the majority of us are spending our time on Google +. Why have I changed my tune? Well, I have been using Google Hangouts privately for virtual meetings to train teams and individual clients on social networking interfaces and strategies.

After using the Hangouts feature, I've come to find that it is better than Skype. It is my preferred method to guide anyone through how to do most anything on their computers because of the nifty screen share feature which allows users to chose either their entire desktop, or simply one active window to share, so I can guide them through what to click and where far easier than by trying to do the same by phone or audio only.

Image Above: Google Hangout's meeting for Karen Everett's fundraising campaign for the documentary about Barbara Marx Hubbard.

The meeting was on Halloween and I was the only one in costume (hence the colored hair)... ;-) 

I've used Hangouts well over twenty times, so when I found out that pages can now use Hangouts instead of simply profiles, and that On Air Hangouts are integrated to broadcast live and be archived directly into YouTube accounts, I was absolutely thrilled with the prospect and potential. This is really a phenomenal product Google + has in its arsenal which all the early adopters I'm sure can attest to. I've been recommending some of my clients that they should utilize this awesome feature for panelist discussions specifically geared toward their respective business topics and products. Whether they decide to take up the task is up to them, but I'm going full steam ahead, and will plan my own based upon my interests, such as living foods, esoteric subjects, the environment, and social change topics. My mind is swirling with a ton of ideas!

If this feature in and of itself wasn't enough, Google + has now unveiled Communities which is similar to Facebooks Groups. You can even post in Communities as your Pages, so Google Plus is far better in this regard because you cannot do the same on Facebook. Nice, nice! But then, it doesn't stop there. Now that Google supplies email, cloud based drive storage, Youtube, library, blogger, Picassa photohosting, apps for business, analytics, places, and more, we literally have all that we could ever have asked for with a one-stop-shop login. With a slew of kicka$$ features all in one convenient place, isn't it a no brainier? I mean, really!

Now for the extra added bonus! You don't have to pay just to feature your own posts to those who follow you! Since I have basically built over 20 Facebook Pages and have had to run ads on any number of them just so that fans actually see what I post, that's a hook, line and sinker for me. I'm sold. So even though G+ has surpassed Twitter in the number of its active users, I doubt Facebook will reign supreme forever. I remember why so many migrated from MySpace to Facebook. (I've written another blog devoted to Myspace here). The reasons Facebook had more appeal were less obvious then. When enough people figure out how soooo much better Google is, we'll quite naturally start using it more and (hopefully) begin abandoning Facebook in droves. So Facebook will experience a similar fate as MySpace and be relegated to a bygone era of glory days when we will all remember nostalgically what we liked about them before they took (enter your favorite aspect/feature here) away.  One of the sticking points for me, has always been Facebook's lame support for editing posts and not supporting animated gifs, so thank you Google +, for having the wherewithal to let me have both these features!

Friends of mine who prefer Google + have told me they don't like Facebook because of the ads that began showing up in their home feeds. Also, visibility settings aren't as easy to navigate, so having their mom's become friends on Facebook made them feel they couldn't post there anymore.  Even though I know how to do the settings to keep posts separate from friends and family, most don't want to have to bother going through the convoluted Facebook settings to specify things like that.  So circles, circumvents that issue entirely and makes sharing with specific groups far more user-friendly.

The future is free and open source, with a network provider running on sustainable energy. Now, that's the network I want to belong with and build! So, the reasons are just piling up, more and more.  So I'm advising all my clients to take G+ seriously and become more involved there.  I am helping to build pages and profiles for a number of my clients.

 It's funny, because those I've asked to use G+, for whatever reason, don't jump on board so quickly. I end up having to bring up all the reasons why they should try it, to sort of "convince" them of the reasons why Google is better than Facebook. I'll tell them all the things I've listed here in this blog. They often ask me if I work for Google. I actually don't work for them, but I certainly work a lot "with" their products, and considering all the aforementioned perks of Google in general and the awesome features in G+ all by itself, it just makes more sense to migrate to G+. In my mind, it's not a matter of if people will figure it out, it's a matter of when.

by Nicole C. Scott. Find me on Google +